
Today, the boy's mother has admitted that it was all a publicity stunt thought up by her husband to get them their own reality show(http://www.google.com/hostednews/afp/article/ALeqM5hzSzo-GaUvsvKnE2HnSHpUepx3KQ). There is the possibility that both parents may be charged for a string of offences including making a false report and misleading a public servant. However, it is all bad for the Heene Family? Although no one can be sure that the charges will be filled, it's quite possible that television stations will soon be clamoring to get this wacky family onto their shows. The phrase 'balloon boy' has become synonymous with the word 'hoax' and is even used in some headlines. 'Trial Balloon? Or another Balloon Boy?' is not yet another story on the issue, but is about sending more troops to Afghanistan.
This situation illustrates how the media can sensationalize a minor issue to the point of it entering everyday conversation, and become more talked about than more pressing issues than healthcare reform or the war in Afghanistan or Iraq. Even though we know it, most of us will end up sucked into the trap set by those like the Heenes who use it to their advantage. When the news about the flyaway balloon first broke, news channels dumped a lived broadcast of President Obama in favor of a silver balloon floating over Colorado. Fox correspondents claim that President Obama is a white-hating facist, and labels Michelle his 'baby mama' (slang term referring to the unwed mother of your child).
The mass media should try to maintain a balanced view of every single piece of news, rather than attempting to boost ratings with gimmicks and outrageous opinion pieces. Journalists are entitled to their opinion, but they should clearly label it as such, for there are many who will swallow it as God-given truth just because it was broadcast by a supposedly reputable news channel.